Introducing Full-Stack Content Marketing
Introducing Full-Stack Content Marketing
What is full-stack content marketing and why does it matter to you
Hi there,
Here’s what I wrote about this week on Content Captains:
Content Marketing: What Does a Content Marketer Do?
Copywriting: Define Copywriters: What Do Copywriters Do and Why It Matters
Video Production: The 5 Best Video Production Tips for Content Marketers
This week I also launched the first curated content marketing job board featuring:
Remote-only content marketing jobs
With transparent pay salaries
At interesting, growing companies
If I wouldn’t apply for it myself, I won’t be featuring it on the job board.
Go check it out.
Introducing Full-Stack Content Marketing
Most content marketers know one skill—copywriting.
And even then they’re decent writers…
But I’m not sure their copy does a lot of selling (it’s primary purpose).
Then they wonder why they can’t:
Get hired
Get promoted
Get a six-figure salary
Even though it couldn’t be clearer: they need to learn more skills.
That’s why I’ve coined the term “full-stack content marketing," to better capture the skills you need to become a highly paid top performing content marketer.
What is full-stack content marketing?
Full-stack content marketing refers to content marketers who possess the following skills:
Content marketing
Copywriting
Video production
SEO
Graphic design
These are the 5 fundamental pillars of a full-stack content marketer.
Learning each of these skills will empower you to become a self-sufficient content engine, grow your personal business, and/or break into six-figure salaries (up to $200,000/year).
How can you become a full-stack content marketer?
First, you need to uncover whether or not full-stack content marketing is right for you.
If you’d rather niche down and become an expert in one skill, full-stack content marketing is NOT for you.
But if you’d like to become a content marketing MACHINE, capable of:
Creating all types of content
Stepping up to the plate during important projects
Securing lucrative content marketing jobs with big salaries
Then full-stack content marketing is for you.
And the best news?
You’re already a Content Captains subscriber.
The world’s first-ever and only full-stack content marketing digital academy.
So poke around the website.
Read up.
And get ready to level up your skills and supercharge your earning potential.
See you next week,
Read more on Content Captains
10 Steps to Create an Effective SEO Content Marketing Strategy
Here’s What a Traditional Content Marketing Career Path Looks Like